I have the experience to know what does and doesn't work for sales and marketing professionals. Understanding the requirements of today's B2B and B2C marketing needs, I can help you generate more revenue without the need to increase your budgets. I will work with your marketing consultants with B2B and B2C sales and marketing training to increase revenues.

Building on solid foundations

Sustained growth is based on solid foundations and your marketing consultants require a clear and simple strategy that will ensure your sales processes are implemented for market readiness, enabling your company to generate more leads, whilst also improving the quality of these leads. However sales leads are only part of the equation, sales conversions are critical to higher sales revenues. My experience in building a highly successful car insurance business was all about driving higher sales conversions so I know first-hand how to work with you to implement the right strategies and processes for your sales and marketing teams.

Supporting and assisting implementation

No matter if you have a long established sales team or you are a start-up looking to get sales and marketing underway, I will work with you to support and assist in the implementation of new or revised processes that will be focussed in achieving your business goals. I understand that sales and marketing cannot be seen as individual disciplines, but need to be delivered through a combined B2B and/or B2C marketing strategy that relates to your target customer base.

Key areas of the sales and marketing business cycle that I can provide assistance with are:

Communications and Marketing – It's all about building and establishing your credibility and market presence with coherent messages and branding. Delivering your strategic messages to your customers, enabling your sales team to increase their sales leads and conversions
Operations – Establishing the solid foundations for your sales and marketing activities, with clear and precise procedures and processes which ensure low investment and high returns to drive forward your sales revenues
Review – By adopting a strategy of continued review and analysis of your sales and marketing activities will enable you to deliver a consistent and strong message that can be communicated to your customers and business partners, thus ensuring consistency and success in the lifecycle of your B2B and/or B2C marketing programmes
Sales Growth – A solid foundation with the right processes in place, a carefully planned training programme for your marketing consultants and top class support for the whole team, then your goal of achieving growth in your company's sales revenues can be achieved.

A detail orientated highly focused and inspirational leader. Results driven with a consistent and energetic style."

Howard Collinge
Operations & Development Director, Sureterm Direct

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